Where new brands are built and backed.
Zriwe Ventures is the venture-building arm of Zriwe Enterprises. It builds new brands inside the ecosystem, supports founders from outside the group, and prepares every company for outside investment on clear terms.
Two tracks, one standard.
Every venture follows a defined path with clear gates. Zriwe’s own brands are built in the Venture Studio. Founders from outside the group join through the external track. Both end at the same Investment Committee standard.
Track A: Internal brands
Zriwe Enterprises brands are Studio companies. Each is held in its own NewCo, and outside investors buy shares in the NewCo, never in the holding company.
- Venture Studio build, from concept to launch
- Zriwe holds 70% to 100% at the start
- Zriwe holds 50% to 70% after Series A
- Design rule: Zriwe stays above 50% through Series A
Track B: External startups
For founders outside the group. Zriwe supports them in stages, and equity is taken only within stated bands.
- Incubator: 0% to 10% service equity
- Studio services: paid for under arm’s-length terms
- Sandbox: 0% equity during the pilot
- CVC: 5% to 20% cumulative stake
Internal brands: the Venture Studio.
Four stages take a Zriwe brand from concept to an outside raise.
Concept and NewCo formation
The brand is incorporated as its own NewCo, wholly owned by Zriwe Enterprises, with brand name, code and data assigned to it.
Studio build
Studio services are delivered under arm’s-length agreements with a billing cap. Management equity or an ESOP is created, with vesting.
Sandbox validation
The brand is proven with real clients under an arm’s-length Sandbox contract and measured against pilot KPIs.
Outside raise
Once every readiness check and gate is met, outside investors are invited to buy shares in the NewCo.
External startups: from Incubator to CVC.
Four stages for founders outside the group. Studio, Sandbox and CVC apply only to external founders.
Incubator
Early support for the founding team and concept. Service equity of 0% to 10%.
Studio services
Build and operating services from the Zriwe Studio, priced at arm’s length.
Sandbox
A live pilot with a Zriwe brand and its clients. 0% equity during the pilot.
CVC
Zriwe corporate venture capital invests, taking a cumulative stake of 5% to 20%.
Zaazio and Zriwex.
Two new Zriwe brands are being built through the Studio, each beside an established sister brand. Both are at Stage 1, concept and NewCo formation.
Zaazio
Creative & Digital, built alongside Zrandix. Stage 1 of 4: concept and NewCo formation.
Zriwex
Infrastructure & OPEX, built alongside Papizur. Stage 1 of 4: concept and NewCo formation.
Eight things in place before investors are approached.
No NewCo opens an outside round until every item is complete.
1. Own entity
The brand is incorporated as its own NewCo, wholly owned by Zriwe Enterprises.
2. Assets assigned
Brand name, code and data are assigned to the NewCo.
3. Brand licence
The master Zriwe brand is licensed to the NewCo for a stated fee.
4. Arm’s-length services
Studio services run under arm’s-length agreements with a billing cap.
5. Management equity
Management equity or an ESOP is created, with vesting.
6. Board plan
Zriwe holds two of five board seats, with an independent director.
7. Investor rights
Reserved matters, pre-emption, anti-dilution, information, tag and drag rights are drafted.
8. Jurisdiction and consolidation
Entity jurisdiction and the IFRS 10 consolidation memo are approved by counsel and auditors.
The Investment Committee scorecard.
The same scorecard applies to internal brands before an outside raise and to external startups before CVC. Hard gates must all pass before the score counts.
Six hard gates
- Production readiness, with security review passed
- Clean cap table and IP assignment
- Arm’s-length Sandbox contract, one full term
- Paying or signed non-group customer
- Studio SLA closed out, with no disputed invoices
- Legal and tax clearance
Score and outcome
| Score out of 100 | Outcome |
|---|---|
| 80 and above | Approve: proceed to term sheet and tranche structuring |
| 65 to 79 | Conditional: approve with conditions or defer one quarter |
| 50 to 64 | Extend Sandbox or Studio support, with no cash investment |
| Below 50 | Wind-down or exit, preserving earned equity and IP licences |
Weighted criteria
Each criterion is scored from 1 to 5 and weighted. Weights total 100.
| Area | Criterion | Weight |
|---|---|---|
| Market | External revenue quality | 10 |
| Market | Market size and expansion path | 8 |
| Market | Competitive position | 7 |
| Sandbox | Pilot KPI attainment | 10 |
| Sandbox | Unit economics | 10 |
| Technology | Architecture and scalability | 8 |
| Technology | Proprietary advantage | 7 |
| Technology | Independence from the Zriwe platform | 5 |
| Team | Founder strength and completeness | 10 |
| Team | Commercial leadership | 6 |
| Team | Governance readiness | 4 |
| Deal | Valuation and terms | 6 |
| Deal | Strategic value to the group | 5 |
| Deal | Exit and return path | 4 |
Vehicles for investors.
Outside capital comes in through structured vehicles, never through Zriwe Enterprises itself. Commitments are drawn through capital calls, pro rata to each investor’s commitment.
Co-investment SPV
A special purpose vehicle for co-investment.
Zriwe Ventures Fund
A fund route for professional and institutional investors.
Project finance company
A company set up to finance a specific project.
Investor categories are institutional, professional and anchor (Zriwe Enterprises). Outreach is limited to professional and institutional investors. This page describes our structure. It is not an offer or an invitation to invest.
One path for every dispute.
Every Zriwe Ventures agreement uses the same escalation path, ending in arbitration under the Dubai International Arbitration Centre (DIAC).
Negotiation
15 business days.
Escalation
15 business days.
Mediation
45 days.
DIAC arbitration
Final and binding.
| Dispute type | Route |
|---|---|
| Studio acceptance or invoice | Negotiation, then technical expert determination, then DIAC arbitration for legal questions |
| Share valuation | Negotiation, then independent valuer (binding on value), then DIAC arbitration |
| Sandbox pilot | Negotiation, mediation, then DIAC arbitration |
| Subscription or shareholders’ agreement | Negotiation, mediation, then DIAC arbitration |
| IP ownership or licence | Negotiation, then DIAC arbitration. Court interim relief is preserved |
| Related-party service pricing (NewCo with outside investors) | Negotiation, benchmarking review by the independent director, then DIAC arbitration |
| Intra-group (wholly owned entities only) | Internal Group Resolution Protocol: the Group CFO and an independent member decide within 30 days |